Pricing Strategy World Summit is a one of a kind platform that brings together the worldwide Pricing, Revenue Management, Commercial, Marketing and Digital Transformation community each year. Covering the main sectors of B2B and B2C in dedicated streams the conference provides as a knowledge base for the global pricing community. With ground-breaking plenary keynotes, focused streams and innovative solutions providers and startups, the summit provides a total and complete insight into pricing innovations, transformation and analysis.

KEY TOPICS

PRICING MANAGEMENT

• Building a successful pricing team
• Getting executive buy-in on pricing
• Annual price change and segmentation strategies
• Addressing peak vs trough demand

VALUE & PRICING

• Competence maps for value-based pricing
• Value changes in key accounts
• Measuring worth of your portfolio
• Value creation in the digital space
• Reducing value erosion and increasing creation

PRICING STRATEGIES

• The process of pricing new products
• New business model innovations
• Effectuality of discounts and promotion policies
• Cross-country B2B pricing strategies in Europe
• Tools to aid Pricing Managers

AI IN PRICING

• Approaches to AI and ML in pricing
• How will IoT change in pricing
• Pricing Models with the utilization of AI
• Best practices and techniques in pricing automation
• How will IoT change in Pricing

DIGITAL PRICING

• Leveraging digital payment platform
• Service pricing models in digital
• Moving from perpetual sales to subscription models
• Price monitoring and digital forecasting
• Opportunities for dynamic pricing

PRICING TRANSFORMATION

• Pricing transformation change management
• Strategic, commercial transformation
• Successful pricing transition
• Introduction of pricing functions in traditional industries

PLATINUM PARTNERS

GOLD PARTNERS

SILVER PARTNERS

BRONZE PARTNERS

ATTENDEE TESTIMONIALS

'Great conference, had a good time and really got a lot out of it. Cannot wait until next one.'

Senior Pricing Manager, Kia Europe

'I love the breadth and depth of the expertise shared.'

Head of Strategic Pricing, Philips Healthcare

'The pricing summit in Amsterdam 2022 was a great event. I think the team of Ardensi did a fantastic job in putting it all together and I really loved how personal and approachable the organizers as well as attendees and speakers were. I forged great connections and really value the pricing insights I got.'

Sr Pricing Analyst, VMware

'It was a great exeperience, various industries and business professionals attended the event. Excellent balance of presentation, workshops and networking breaks.'

Senior Director of Business Solution Consulting, Zilliant

PAST ATTENDEES