Claudio Marchese is the Global Head of Pricing at Avolta Group, the world’s leading travel retail company. He leads pricing and revenue optimization across a global portfolio, including Dufry, Worldwide DutyFree and other group companies, spanning 75 countries and millions of customers.Previously at Amazon, where he progressed from retail pricing to leading EU Prime Pricing and Monetization, driving both growth and customer engagement. With nearly a decade of experience, he specializes in dynamic pricing systems, elasticity modeling, customer segmentation, and ML for price optimization. Claudio is known for developing innovative strategies that bridge technology and business to unlock new revenue opportunities. His background spans travel retail, e-commerce, and financial services, giving him a unique perspective on pricing in fast-changing markets.