Christopher Palenga is Head of NRM (RGM), Category Development, and Shopper Insights for the DACH region, leading strategies that drive sales value and profitability across pricing, pack architecture, channel mix, promotions, and trade terms. With 15 years of experience spanning FMCG, consulting, and agency roles,Christopher brings deep expertise in customer development, P&L management, and portfolio strategy. Currently based in Düsseldorf, he also shapes branded strategy and category vision for multiple segments while managing a team of five and supporting data-driven, customer-centric decision-making.