'I am extremely grateful to Ardensi to organize the event and enable to meet with all the top niche pricing professionals "the cream" from all over the world and motivate all the professionals to network and learn from each other. There is no position/theory/book that would give the same experience than learning from the bests'.
PRICING INNOVATION: GROWTH STRATEGIES FOR A CHANGING WORLD
20– 22 May 2025 | Hotel nhow Berlin, Berlin, Germany
Attendees
150+
Sessions
40+
Speakers
40+
Networking
7+ Hours
The Pricing Strategy USA Summit is the premier annual event uniting top minds in pricing, revenue management, commerce, marketing, and digital transformation. This unique platform covers the key sectors of B2B, B2C, and Digital through dedicated streams, serving as the ultimate knowledge hub for the global pricing community. Experience game-changing plenary keynotes, targeted streams, and cutting-edge solutions from leading innovators and startups. The summit offers unparalleled insights into the latest in pricing innovations, transformations, and analysis, making it an essential destination for industry leaders and forward thinkers.
2025 SPEAKERS
KEY TOPICS
AI & Technology in Pricing
- Generative AI's role in precision pricing and human collaboration
- Predictive analytics for CLV growth and optimization across industries
- Implementation and success roadmaps for AI-driven corporate pricing
Value-Based & Customer Centric Pricing
- Transitioning to value-based pricing in B2B and other sectors
- Personalized pricing models and innovative approaches to value creation
- Building transparency and fairness to enhance customer trust
Sustainability & Ethical Pricing
- Strategic pricing for the green transition and balancing sustainability with profit
- Integrating environmental and social responsibilities into pricing
- Transparency as a tool for reducing value gaps
Pricing Structures & Models
- Designing optimal price pack architectures to drive profitability
- Best practices for subscription pricing and maximizing recurring revenue
- Rethinking pricing for digital and service-based business models
Change & Organizational Management
- Building the optimal pricing department
- Change management strategies for pricing implementation and execution
- Leveraging commercial excellence as a growth engine
Competitive and Dynamic Pricing
- Benchmarking to stay competitive while maintaining profitability
- Managing algorithm-driven pricing and competitor strategy reactions
- Dynamic pricing strategies for responding to consumer trends.
Behavioural and Psychological Pricing
- Psychological pricing tactics to influence customer decisions
- Managing promotional pricing without diluting brand value
- Combatting price wars and maximizing margins in e-commerce
Pricing for Economic Challenges
- Strategies for pricing resilience during inflation or deflation
- Negotiating flexible pricing for long-term contracts and partnerships
- Adapting pricing strategies for fluctuating markets
Data-Driven Pricing Strategies
- Advanced analytics for identifying pricing opportunities
- Harnessing customer feedback to optimize pricing strategies
- Using market trends and monitoring competition for price optimization
2025 PARTNERS
Platinum Partners
Silver Partner
PAST ATTENDEES OF OUR PRICING EVENTS
ATTENDEE TESTIMONIALS
'Pricing Strategy World Summit is an event for all those companies looking for reaching the excellence in Pricing matter as well as for those Companies just starting to approach a new model of business more Pricing oriented. The event is having content suitable for both ,Pricing beginners and Pricing experts too. The level of presentation is very high, good content, great presenters'.
Pricing Director, Vertiv
'Great experience, diverse audience and a lot of ideas to take home and explore further.'
RGM Manager, Coca-Cola HBC
'I found the Pricing Strategy World Summit to be incredibly informaive, not just in sharing best practices and learnings from other leaders, but also in looking to the future in promoting diverse, inclusive and accessible communities'.